Blog
The Rise of Fractional Executives: Why More Companies are Adopting the Model
Discover why more companies are turning to fractional executives for strategic growth. Learn the benefits of hiring part-time C-suite leaders and how they drive impact without the full-time cost.
Data-Driven Decision Making for Startups
Discover how startups can leverage data-driven decision making to reduce risk, improve focus, and accelerate growth. Learn practical steps to build a data-first culture and make smarter business decisions from day one.
How to Use Customer Data to Improve Retention
Unlock the power of customer data to boost retention and reduce churn. Learn proven strategies to improve loyalty and drive long-term growth in this guide from Camden Jackson.
The Importance of Attribution in Multi-Channel Campaigns
Discover why attribution is critical in multi-channel marketing campaigns. Learn how to track touchpoints, choose the right attribution model, and optimize your strategy for better ROI and smarter decisions.
Using Analytics to Make Smarter Marketing Decisions
Unlock the power of marketing analytics to drive smarter decisions and better results. Learn key metrics, common pitfalls, and practical strategies to turn data into action.
Sales and Marketing Dashboards: What to Track and Why
Discover the key sales and marketing metrics that drive alignment, performance, and growth. Learn what to track on your dashboards—and why it matters for your bottom line.
The Importance of Shared KPIs Between Sales and Marketing
Discover why shared KPIs are essential for aligning sales and marketing teams. Learn which metrics drive collaboration, improve lead quality, and boost revenue growth.
How to Create a Unified Customer Journey
Discover how to create a seamless, personalized customer experience across all touchpoints. Learn best practices for unifying your customer journey to boost engagement, retention, and growth.
Best Practices for Sales and Marketing Collaboration
Highlight success stories during team meetings, in internal newsletters, or even via Slack shoutouts. Celebrate metrics that matter to both teams—such as the number of MQLs converted into customers or how a new content asset helped close a deal.
Launching a New Product? Avoid These Common Mistakes
Launching a new product? Avoid the most common mistakes that can derail your success. Learn how to validate ideas, build a go-to-market strategy, and position your product for long-term growth.
How to Structure Your Product Roadmap for Growth
Learn how to structure a growth-focused product roadmap that aligns with your business goals, prioritizes customer needs, and drives scalable success.
Product-Market Fit: How to Know When You’ve Found It
Learn how to identify, measure, and achieve product-market fit to fuel sustainable growth. Discover key signs, strategies, and expert insights from Camden Jackson Consulting.
How to Prioritize Product Features Based on Customer Needs
Learn how to prioritize product features that truly matter to your customers. Discover proven frameworks and expert tips from Camden Jackson Consulting to align your roadmap with real user needs and business goals.
Brand Positioning 101: Stand Out in a Crowded Market
Discover how to build a strong brand positioning strategy that sets your business apart. Learn actionable tips to connect with your ideal audience and drive long-term growth.
How to Craft a Winning Marketing Strategy with Limited Resources
Discover practical tips for creating an effective marketing strategy on a budget. Learn how early-stage companies can drive growth with limited resources—and how Camden Jackson can help.
CRM Best Practices for Early-Stage Companies
Discover essential CRM best practices for early-stage companies—from choosing the right platform to streamlining your sales process and keeping data clean. Learn how Camden Jackson helps startups build CRM strategies that scale.
How to Shorten the B2B Sales Cycle
Learn proven strategies to shorten your B2B sales cycle, from better lead qualification to faster follow-ups. Discover how Camden Jackson helps streamline your sales process for faster, smarter growth.
Metrics Every Sales Leader Should Track
Discover the essential sales metrics every leader should monitor to boost performance, improve forecasting, and drive sustainable growth. Learn how Camden Jackson can help you track what truly matters.
Sales Enablement Tactics That Actually Work
Discover proven sales enablement tactics that drive results. Learn how to align teams, create effective playbooks, leverage training, and boost revenue with Camden Jackson Consulting.
Building a High-Performing Sales Team from Scratch
Learn how to build a high-performing sales team from the ground up. Discover key strategies for hiring, training, and scaling with expert insights from Camden Jackson Consulting.

