Writing
Perspectives on revenue strategy, GTM, operations, and AI from inside the work.
The companies pulling ahead are not using AI to do the same tasks faster. They are using it to do things they could not afford to do before.
Read post →Revenue OperationsHubSpot does not fail because it is a bad product. It fails because companies implement it fast, skip the architecture decisions, and build on a shaky foundation.
Read post →Fractional CROMost articles on this topic are written by fractional consultants making the case for fractional. This one tries to be honest about when each option makes sense, because the wrong choice in either direction is expensive.
Read post →Enterprise deals are not mid-market deals that take longer. They are structurally different, and that difference runs through every part of the sales process.