All Writing
18 posts on revenue strategy, fractional leadership, GTM, operations, AI, and the occasional dispatch from abroad.
A fractional VP of Sales gives you access to senior sales leadership without the full-time cost. Here's what you actually get from the model.
Read post →Fractional LeadershipFractional leaders aren't consultants who hand you a report and leave. They embed in your business, take ownership, and drive the work.
Read post →Fractional LeadershipCompanies don't need full-time C-suite hires to access C-suite expertise. Here's why more growth-stage businesses are turning to fractional executives.
Read post →Fractional LeadershipFounder-led sales can only take you so far. Fractional sales leadership gives startups the structure and expertise to build a real revenue engine.
Read post →Fractional LeadershipGrowth at all costs is over. The companies winning in 2026 are scaling with intention, and fractional leadership is a core part of how they're doing it.
Read post →Fractional LeadershipA fractional CPO isn't a stopgap. It's one of the highest-leverage investments a growing company can make when product direction is unclear.
Read post →Fractional LeadershipConsulting and advisory aren't the same thing. Choosing the wrong model can leave you with a report nobody acts on. Here's how to tell which one you need.
Read post →Sales StrategyScaling past founder-led sales is the hardest transition most startups face. Here's what to get right before you start hiring reps.
Read post →Sales StrategyThe wrong sales executive hire can cost you a year of momentum. Here's how to evaluate for someone who can actually build, not just manage.
Read post →Sales StrategyFounder-led sales is the most effective go-to-market strategy at the start. It's also the thing most likely to cap your growth if you don't evolve it.
Read post →Sales StrategyLong B2B sales cycles drain pipeline, slow revenue, and make forecasting nearly impossible. Here's where the friction actually lives and how to remove it.
Read post →GTM StrategyThe best sales strategies in 2026 aren't the most complex ones. They're honest about what's working and ruthless about what isn't.
Read post →GTM StrategyAfter working with dozens of founders and early-stage companies, we've seen the same mistakes show up again and again. Here's what they are.
Read post →Revenue OperationsMost sales teams track the wrong things or track everything. Here are the metrics that actually tell you whether your sales engine is healthy.
Read post →Revenue OperationsYour CRM is either a growth asset or a data graveyard. Here's how early-stage companies build one that actually works without over-engineering it.
Read post →AI + RevenueMost AI adoption fails because there's no operating model behind it. Here's how to build one that's lightweight enough to move fast and structured enough to stick.
Read post →Life & WorkWhat running client engagements from Tuscany while raising kids abroad taught me about communication, adaptability, and the fractional model.
Read post →Life & WorkThree months in Tuscany with two young kids and a full client roster. Here's what the time management reality of fractional work actually looks like.
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